Because it is the most precise and most effective type of digital advertising. It puts you right on front of the clients who are already using a certain search engine, be it Google, Bing, You Tube or something similar. Advertising on Google gives you insight in the sources of internet data on web pages, interaction problems related to browsing the page, habits of the users, success of the campaigns, profitability, and other stuff. In short, we can precisely recognize profitable activities and distinct them from less profitable ones. That gives the ground for making good decisions month after month.